41.HOW DO I PROTECT MY INTELLECTUAL PROPERTY RIGHTS (IPR)?
You protect your IPR rights in much the same way you would in Australia, UK, US, New Zealand, Canada or Ireland. You should ensure you have a patent and trademark in the country or countries where you want to protect your market. Many small companies experience difficulty protecting their IPR abroad, including in China, as they are not aware of how to obtain and enforce rights in foreign markets. Some basic, often low-cost, steps small companies should consider include: Working with legal counsel to develop an overall IPR protection strategy; Developing detailed IPR language for licensing and subcontracting contracts In WeDoImport’s experience, having a good relationship with your supplier is also crucial to the success of enforcing your intellectual property rights.